Entrepreneurial digital media leader who has built and managed high performing teams, DTC Sport, News & Entertainment products and content businesses in global roles at RTÉ, Ireland’s Public Service Media, and Universal McCann, New York. She led the team that developed, built and ran Football and Hurling pay-per-game streaming service GAAGO, RTÉ Player, RTÉ.ie and RTÉ NewsNow – a portfolio of brands used by customers in 200+ countries. At McCann, she forged new brand building strategies, leveraging content and building digital user connections for blue chip global brands including Coca-Cola, Microsoft, Johnson & Johnson and Nestlé. Múirne is driven by leveraging business and creative implications of new technologies, evolving consumer behaviour and emerging platform economics, She set up LaffanLABs as a platform for her to work with content creators, publishers and start-ups on developing new product propositions and building direct connections with consumers. Múirne has a demonstrated track record of thought leadership with inclusion in CDO Club’s Top 50 Global Influencers, Ad Age Media Innovators, Top 50 Women in STEM and Sport, and founding Chair of European Broadcasting Union digital committee, and is a graduate of the College of Marketing & Design.